The Epic of Gilgamesh - Free Essay Example

Sample details Pages: 1 Words: 431 Downloads: 9 Date added: 2019/07/01 Category History Essay Level High school Tags: Gilgamesh Essay Did you like this example? Antique history depict various accounts,some made on a fantasy and some reliant on reality. Old Mesopotamia has a great deal of stories and tragically parcel of these accounts revolve around a man named Gilgamesh. The Epic of Gilgamesh, is about a current mans life story. Don’t waste time! Our writers will create an original "The Epic of Gilgamesh" essay for you Create order All through the story, Gilgamesh fights with the possibility of his own mortality and decreases to believe that his life will achieve an end. Being 66% god, he considers himself to be a celestial taking after creature. In the long run in any case, Gilgamesh gets knowledge on his voyage to discover vast and awful that comprehends that his goal is unimaginable. His alarming perspective obliges him to recognize his most exceedingly horrendous fear that sooner or later he will keep running into death. The author presents Gilgamesh in the past, the high dividers of the city he constructed are as of now old. In the meantime, he proposes that the story is in Gilgameshs very own words, and that the unbelievable ruler himself recorded it. Gilgameshs story remembers authentic individuals and deeds, and in the meantime, Gilgameshs section through courage, sadness, and insight is a ceaseless, all inclusive procedure. The tale of Gilgamesh is both immortal and quick. In Gilgameshs youth, he was a ruler and was, for the most part, idolized by the inhabitants of the city of Uruk. At the present time, passing did not concern him. He lived just as he were resistant. Later in the epic, a persuasive man named Enkidu shows up in Uruk and helps put Gilgameshs ability into leveling. Together Enkidu and Gilgamesh set out on encounters and achieve various achievements; regardless, one cant ignore why Enkidu was put forth in any defense. Enkidu was sent to Gilgamesh since his ability was surpassing its cutoff points and Gilgamesh would not disregard women. Despite the fact that an outstanding ruler, Gilgamesh is at one point portrayed as an asking for ruler that ignores the wants of his subjects and ambushes women anyway he sees fit. In such way, does Gilgamesh quality relentlessness regardless? This more significant philosophical request must be tended to before one begins to fathom why everlasting status is a trouble for Gilgamesh. Gilgamesh may have made this request, which may have affected him to consider his own one of a kind benefit of being undying. These reflection sort out his fear that he would fail miserably basically like the all inclusive community he unfeelingly driven over. Toward the days end, the uncertainty of his moral quality may have driven his central goal for his substainable youth. The Epic of Gilgamesh - Free Essay Example Sample details Pages: 1 Words: 358 Downloads: 1 Date added: 2017/09/12 Category Advertising Essay Did you like this example? Both the historical characters come within the realm of mythology and legend. Their fame is attributable to legend. Both men hold high places in the folk lore of many a centuries ago. Both are credited with stories of valor and heroism. Both these legendary figures possessed extraordinary physical powers gifted to them by the gods. Both the stories were initially written in the form of epic poems serenading their respective heroes. Gilgamesh was the Babylonian king of Uruk (modern day Iraq). The people of the city prayed to the sky god Anu to provide them relief from the tyranny of Gilgamesh. One might wonder at this strange situation. On the one hand those who were ruled by Gilgamesh prayed for succor from his oppressive and harsh rule. On the other hand he assumes the role of the hero of the story. Obviously there has to be a character transformation or else the change is for simply giving a twist to the story in order to create interest. This contradiction can be a subject for research which is outside the scope of this brief paper. Don’t waste time! Our writers will create an original "The Epic of Gilgamesh" essay for you Create order The sky god provides relief in the form of a man named Enkidu who has phenomenal strength. He is to serve as a check on the desires of Gilgamesh. The two men have a bout and since no one emerges as a clear winner they become friends and travel together sharing many adventures. They slay wild beasts and soon their reputation reaches far and wide. Back in Uruk the two men kill the Bull of Heaven sent by Ishtar to destroy the city as Gilgamesh does not return her overtures for a courtship. The gods doom Enkidu to death. A brief quote from a book is reproduced below: Through the medium of a dream, Enkidu learns that he has been singled out for punishment. After Enkidus death Gilgamesh becomes disconsolate. He seeks the secret of immortality from the sage Utnapishtim. Gilgamesh however cannot retrieve the sea plant which has the properties of immortality as the plant is devoured by a serpent. He returns crest fallen to Uruk to live out his remaining life there.

Analysis Of The Movie The Princess Bride - 1018 Words

As you wish High adventure and true love are two of the best things you could ever hope to find in a story, states Goldman, Author of The Princess Bride. In 1987 director Rod Reiner brought this classic tale to the big screen. The movie adaptation perfectly brings to life the ever-enduring love between the protagonists, Westley and Buttercup. Throughout the film the pair is faced with numerous trials and tribulations that could easily shake the bond between the lovers, yet they prevail. The Princess Bride is a classic tale of romance, one that acquired quite the cult following, but most watch for the quick quips or flashy sword fights; few bother to delve deeper into the film’s underlying message. This essay will explore how Goldman uses literary elements such as conflict, characterization, and mood to convey the somewhat clichà © theme of the work. This movie is easily one of the greatest examples of love conquering all obstacles. The films begins with a grandfather reading The Princess Bride to his sick grandson. Reiner utilizes the grandfather as a narrator throughout the movie. Scenes are often interrupted by the inquisitive grandson asking probing questions in shocked dismay, such as, â€Å"Is this a kissing book?† The use of an omniscient narrator allows for clarification for the audience without making the story seem unnatural. He is there to provide necessary background information as well as reassure viewers during moments of tension and conflict.Show MoreRelatedCharacter Analysis Of The Princess Bride And A Pair Of Tickets1744 Words   |  7 PagesTheir Quest to Find Themselves in the Face of Adversity: An Analysis of The Princess Bride, Divergent and â€Å"A Pair of Tickets† and How Vampirism and Quests make the stories what they are. Writing a story is difficult. In the stories The Princess Bride by William Goldman and â€Å"A Pair of Tickets† by Amy Tan, and the movie Divergent Directed by Neil Burger there are three very similar women who must find their path in life. In The Princess Bride, Buttercup has to find her way to being with Westly, herRead MoreEssay On Dead Poets Society1300 Words   |  6 Pages Generally speaking, we now will analyze our fourth movie clip entitled The Princess Bride. The Princess Bride (Contingency Model) In view of The Princess Bride, we return back to the Contingency Model formulated by Fred Fiedler. According to the Contingency Model, the validity of a leader revolves around the situation (Fidler’s Contingency Theory, 2013). As, we explored the vignette, we observe Roberts attempting to protect the princess from the devious Vazzini. 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Principles of International Marketing & Global Business-Free-Samples

Question: Discuss about the implementation of the principles of International Marketing and Global Business on the business strategies and operations of Kawan Food Berhad. Answer: Introduction International Marketing is the procedure for modifying the strategies of the company to adapt the conditions in the other countries. It is the process of creating relationships through planning, executing and regulating the strategies of pricing, promotion and distribution of ideas, products and services to create mutual exchange which satisfy individual and organizational necessities and goals (Kozak et al., 2015). These principles can be applied to Kawan Food Group which is the leading exporter and manufacturer of frozen food in Asia. It is headquartered in Shah Alam, Selangor. It is known for providing safe, authenticated and quality products at nominal prices to its customers. The reason behind its growth is that is committed to the values of excellence, creativity, consistency, development, and good citizenship (Kawan Food Berhad, 2013). Its vision and mission statements attribute to its goal of becoming a famous and reliable company in the food and beverage industry. It aims to expand its business internationally. So, in this report, the various aspects of international marketing would be implemented on Kawan Food Berhad. The various aspects of its business strategies such as its operations and strategies regarding global, social, cultural and economic environment and information and marketing research systems would also be analyzed and recommendations would be given to develop them further. Global economic environment Lessons learned The economic trends in the present scenario in the global market are the growth of ready to eat foods in the industry. The fast food industry is growing at very fast rate. With reference to the global environment, competition is the main factor (Sarathy Banalieva, 2014). It occurs when a company takes a global view of competition and aims at maximizing its profits by earning revenues in the foreign currencies. Thus, Kawan Food Berhad is facing a tough competition from its competitors Strauss Group, Burtons Biscuits and Popcorn Indiana. Also, with the increasing competition, it should develop its competencies in functional food, health food, food ingredients, halal food and convenience food (Ayupp Tudi, 2013). Recommendations The main recommendations to boost the growth of the company in the global economic environment are that the company should maintain strong competitive position in the global market. Growth is important for Kawan Food Berhad to ensure that it maintains a competitive position in the international food market. Also, the strategies and the approaches adopted by the company should be according to its size (Deloitte, 2017). So, Kawan Food Berhad, being a large organization should adopt the strategies so that it can accomplish its goal of expanding itself in the international food market. With the help of intensive strategies and marketing skills, the company can achieve greater sales in the international market (World Bank Group, 2016). Social cultural environment Lessons learned The food choices are based on type of cultures and societies in which citizens of a particular country live. Several factors such as media as a part of the routine life of the individuals also create a strong impact on their food choices. It also depends upon the type of lifestyle, job and education, hospitality and size of family. According to Omara et al, (2015) the cultures and traditions of the country are associated with special occasions involving food. The festive and special occasions are always concerned with food and it is often focused on the type of event such as marriages, births, shaving the crown etc. Recommendations As Kawan Food Berhad is globally renowned company in the frozen food industry, so it takes initiatives to promote the Malaysian food to the global level. It should manufacture the traditional food of Malaysia which reflects the three major unique ethnic food tastes; Malay, Chinese and Indian. In the recent scenario, through the social transformation of urbanization, the value of Malaysian traditional food has increased. So, it has given the company a chance to explore this opportunity to make the traditional Malaysian food popular in the international market. As the company is operating in Europe, North America and many parts of the world, it should promote the Malaysian food to those countries (Ahmeti, 2015). Global information systems market research Lessons learned According to Bohari, Hin Fuad (2013) the market research of Kawan Food Berhad using the PETLE analysis are as follows: Political Analysis: There are low trade restrictions on the global transactions of the organization and appropriate assistance is provided by the Malaysian Government to the company. Also, the company has signed various international trade agreements with various companies operating in the same industry in the global market. Economic Analysis: Due to its economies of scale, the company is incurring low costs on its production. Also, it has big market internationally. It invests on its research and development activities so that it can expand itself worldwide. Social Analysis: Due to different family life cycles, various families seek various types of foods. So, the company serves different food according to the tastes and preference of the customers. Also, the spending habit of the consumers is increasing due to raise in their incomes. Technological Analysis: The Company has been adopting the use of new technology in manufacturing its food. But simultaneously, there is an increase in the developmental costs due to which there is a decrease in the revenue. Legal Analysis: with the expansion of the business internationally, Kawan Food has to comply with the international trade agreements. Environmental analysis: With the dynamic changes in the global market, there might be too less suppliers of the raw materials required by the company. Also, there are possibilities of the company signing new trade agreements with different countries. Recommendations Malaysia is leader in the halal food. So, Kawan Food can remain competitive in the global market as halal food does not have serious market competition. The challenge in front of the company is that the product variations should meet the demands of the consumers. The companys failure to respond to this challenge can corrode its competitiveness of halal food enterprise as an international player. As per Rashid (2018) to meet the challenges posed by the rules and regulations, the company should adopt an advanced level of integration information mechanisms across the supply chain. It would help in governance and compliance and efficient internal and external communication systems. Segmentation, targeting positioning Lessons learned Segmentation, targeting and positioning comprise of three levels in the marketing strategy. Segmenting refers to determining the type of customers in the market while targeting refers to selecting the target customers and positioning refers to applying segmentation to customize the product for the selected segment and adoption of appropriate marketing strategies to market the product to that specific segment of consumers (Agarwal, Malhotra Bolton ,2010) In the context of Kawan Food, segmentation comprises of analyzing about what kind of customers exist with various necessities. Customers, especially the working couples can demand ready to eat and healthy food for themselves or for their children. So, the company can develop suitable products for the working youth particularly, couples. Targeting involves analyzing the number of manufacturers serving the target segment. Also, the company should assess the area and the possibilities of developing itself in the segment while Positioning involves applying the targeting principles upon the chosen segment (Danjuma, 2016). Recommendations Different types of variables can be used for segmentation by Kawan Food. The demographic variables pertain to income, gender, age, education and location. Another variable is behavior of the consumers for the product. Some consumers are loyal to their brands. They are not willing to change their choices in spite of the competitor company charging low price for the same product. Another type of consumers prefers benefits over the price and other features. They are specific about their choices and would not shift their choice easily. In targeting, the consumers can be targeted on the basis of advertising in magazines, past purchases and demographic variables. In order to apply the positioning principle, it is crucial to comprehend how the brand and competitors are observed by the customers (Boone Kurtz, 2014). Global market entry strategies: licensing, investment and strategic alliances Lessons learned According to Azuayi (2016) there are various entry modes for Kawan Food to enter into the foreign markets .These are divided into two mode viz. non-equity modes and equity modes. The former consists of export and contractual agreements and the latter includes wholly owned subsidiaries and joint ventures. Another strategy which is equally famous is licensing. The licensing firms operating internationally grant patent rights, copyrights and trademarks on processes and products. Franchising is another strategy of international market entry. It is a mechanism in which the franchisers pay royalties to the parent companies in exchange of trademarks being granted to them by the parent companies. Recommendations Kawan food should enter into the emerging market since they provide the most promising environment for conducting commercial activities. It should adopt a suitable mix of equity and non-equity modes for entering into the foreign markets (Russo Cesarani,2017). Brand product decision in global marketing Lessons learned Product is the most crucial component of the companys marketing strategy. Kawan Food is facing the challenge of formulating the appropriate product and brand strategies for its international market. The decisions relating to product must always address packaging issues such as aesthetics and labeling. Branding decisions are important for Kawan Food as it is an important component for the company to differentiate itself from its competitors. Kawan Food has to develop logos and innovative and creative packaging styles to provide pictorial representations of its brand (Iorait?, 2016). Recommendations Since product is the good, service or idea with its physical and incorporeal aspects which create value for the user or the buyer, it is the most important attribute in the marketing strategy. It forms the basis for creating goodwill of the company in the market. The company promises its customers about its products through its brand value. Thus product and branding decisions are crucial components of the marketing strategy of the company. Thus if Kawan Food aims to develop its market globally, it should develop its products to meet the international quality standards. Also, it should leverage its brand equity on a worldwide basis (Ghasham, Abdullah Ghani, 2016). Global marketing channels physical distribution Lessons learned As per An?elkovi?, Barac Radosavljevi? (2017) distribution channels are pathways through which the products flow from manufacturers to consumers. These include various intermediaries amongst the two such as wholesalers and retailers which direct the path of goods from producers to industrial or domestic consumers. For Kawan Food, who is expanding its business globally, the various global distribution channels include peer to peer selling which comprise of the use of internet and other related media to sell and distribute its products. The company can establish direct or indirect channels in the form of retail stores and wholesalers, agents and distributors to develop its brand image and sell its products (Yip, 1997). Recommendations The company can adopt global retailing methods such as establishment of departmental stores, specialty retailers, convenience stores, supermarkets, discount stores and warehouse clubs to sell and distribute its products internationally. The global retailing strategies should be according to the rules and regulations of the host country (Magnusson et al., 2013). The global retiling strategies include the following: Franchising: Franchising is referred to the payment of royalty to the parent company in exchange of granting of copy rights and patents to the franchisers. It includes adoption of appropriate strategies in the case when barriers of entry into the market are low. But at the same time, the market is culturally different in terms of customer behavior and retailing structures. Joint venture: The Company can adopt the strategy of joint venture with the company incorporated in the host country. It is advisable when the culture of the host country is different and the company is facing problems in entering into the markets. Chain acquisition: It enables the company to acquire the company operating in the host country. Utilization of the existing resources by the company to open its outlets in the host country: The Company utilizes its own resources or acquires one or more existing retail facilities to open its stores in the host country (Szopa P?ka?a, 2012). Global marketing communications decisions Lessons learned In order to survive in the international market, the management of Kawan Food has to take some important decisions regarding global market communications. So, the crucial element of international marketing communication decisions comprise of targeting the consumers for which the product is to manufactured and distributed. Since different markets are at different phases of development, the strategy for each of them should be appropriately designed and implemented (Percy, 2014). For example: the communication in a new market should be based on consumer education and awareness about the product. The communication in the existing market should be based on outperforming the competitors. There are four major parts of communication viz. its content, structure, source and format (Saenko et al., 2016). Recommendations The decisions regarding global marketing and communication are essential for Kawan Food for establishing itself in the global market. The decisions regarding the modes of advertising or market communications are important aspects in this. Various privacy laws and advertising regulations have an impact on the type of marketing communications in different markets internationally. Also, the effectives of various means of media in the host country also affect the type of communication mode used to advertise. For example, a new product in India can marketed in a better way through radio while the same product can effectively be marketed through television in U.S.A. (Shkurkin et al., 2016 Conclusion Hence, to conclude, it can be said that Kawan Food should select the appropriate strategy for its success in the international market. It should strengthen its capabilities and resources to expand it globally. Also, global communications play an important role in the success of the organization worldwide. The company can adopt various marketing strategies to penetrate into the market. The management should decide which methods of market entry should be appropriate for the company. These include franchising, licensing, chain acquisitions and joint ventures. The company should follow the suitable distribution channels to enter into the international market so that it is well accepted by the target consumers. References Agarwal, J., Malhotra, N.K. Bolton, R.N. (2010).A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers Perceived Service Quality. Journal of International Marketing, 18(3), 1840. Ahmeti, F. (2015). Going Global: Global Marketing, Social and Cultural Environments in Transitional Economies. European Scientific Journal, 11(4), 322-334. An?elkovi?, A., Barac, N. Radosavljevi?, M. (2017).Analysis of Distribution Channels Successfulness The Case of The Retail Chains in the Republic of Serbia. Economic Themes, 55(4), 501-519. Ayupp, K. Tudin, R. (2013). Malaysian Food Processing Industry: Strategies for Growth. International Journal of Business and Social Science, 4(16), 172-180. Azuayi, R. (2016).Internationalization Strategies for Global Companies: A Case Study of Arla Foods, Denmark. Journal of Accounting Marketing, 5(4), 1-9. Bohari, A.M., Hin, C.W. Fuad, N. (2013). The competitiveness of halal food industry in Malaysia: A SWOT - ICT analysis. Malaysia Journal of Society and Space, 9(1),1-9. Boone, L.E. Kurtz, D.L. (2014). Contemporary Marketing, Update 2015. Cengage Learning. Danjuma, I.(2016).Strategic Marketing Approaches for Differentiating Nigerian Technological Universities. The International Journal of Business Management ,4(8),35-39. Deloitte (2017). Global Economic Outlook. Retrieved March 27th, 2018 from https://www2.deloitte.com/content/dam/Deloitte/pl/Documents/Reports/pl_Global_Economic_Outlook_Q1_2017.pdf Ghasham, A.A.N , Abdullah, N.A.H.N. Ghani, N.H.A.(2016).The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms. International Review of Management and Marketing,6(2),192-198. Iorait?, M. (2016).Marketing Mix Theoretical Aspects. International Journal of Research , 4(6),25-37. Kawan Food Berhad (2013). Corporate Information .Retrieved March 23, 2018 from https://www.kawanfood.com/corporate-infomation-business.html Kozak, Y., Smyczek , S.,Shengelia, R., Gribincea , ?. , Lebedeva, S. , Voronova, E., Kozak, A., Lytovchenko, I.,Osipov, V., Piddubna, V., Kochevoy,M. Zakharchenko, O.(2015). International Marketing. Retrieved March 23, 2018 from https://dspace.oneu.edu.ua/jspui/bitstream/123456789/2845/1/International%20marketing.pdf Magnusson, P., Westjohn, S.A., Semenov, A.V., Randrianasolo, A.V. Zdravkovic, S.(2013).The Role of Cultural Intelligence in Marketing Adaptation and Export Performance. Journal of International Marketing, 21(4), 4461. Omara , S.R., Karimb , S.A., Bakar,A.Z.A. Omard,S.N.(2015). Safeguarding Malaysian Heritage Food (MHF): The Impact of Malaysian Food Culture and Tourists Food Culture Involvement on Intentional Loyalty. Procedia - Social and Behavioral Sciences ,172(2015), 611 618. Percy, L.(2014).Strategic Integrated Marketing Communications. Routledge. Rashid, A.(2018). Global Information and Early Warning System on Food and Agriculture (GIEWS). Retrieved March 27th, 2018 from https://www.eolss.net/sample-Chapters/C15/E1-47-14.pdf Russo ,M. Cesarani, M.(2017). Strategic Alliance Success Factors: A Literature Review on Alliance Lifecycle. International Journal of Business Administration,8(3),1-9. Saenko, N.R., Sozinova, A.A. , Karabulatova, I.R., Akhmetov, I.V. , Mamatelashvili, O.V. Pismennaya, E.E.(2016).Research in Action Integrated Marketing Communications as the Elements of Information and Virtualization Market Relations. International Review of Management and Marketing, 6(S1), 267-272. Sarathy, R. Banalieva, E.R. (2014).Economic Development and Marketing Strategies: A Comparative Lens. Organizations and Markets In Emerging Economies, 5(1), 49-74. Shkurkin, D.V., Mayatskaya, I.N. ,Nikonova, O.V. , Novikov, V.S., Vasilyeva, I.S. Karepova ,S.G.(2016). Formation and Development of the Integrated Marketing Communications in the Activities of Production and Trade Enterprises. International Review of Management and Marketing, 6(S1), 273-278. Szopa P. P?ka?a, W. (2012). Distribution Channels and their Roles in the Enterprise. Polish Journal of Management Studies, 6, 143-150. World Bank Group (2016). Global Economic Prospects JUNE 2016 Divergences and Risks. Retrieved March 27th, 2018 from https://pubdocs.worldbank.org/en/842861463605615468/Global-Economic-Prospects-June-2016-Divergences-and-risks.pdf Yip, G.S. (1997).Patterns and Determinants of Global Marketing. Journal of Marketing Management, 13, 153-164.

Stalin free essay sample

Lenin seemed close to death and there was a political struggle Trotsky seemed to hold the most power due to his close friendship with Lenin before his strokes but an opposition had begun to emerge The opposition for Trotsky not only held Stalin but also 2 other politicians: Lev Kamenev and G. E. Zinoviev (a leading Bolshevik who had been Lenins closest aide during the revolution) Together, the 3 formed troika a group attacked Trotsky during party meetings, rawing on his writings/speeches from his last years as Menshevik as a means of attacking him for disloyalty Kamenev supported Stalin after Lenin died, when Stalin retained his post as General Secretary There was a division: The Rightists and the Leftists. The rightists wanted to continue with Lenins New Economic Policy which allowed considerable economic freedom for peasants whilst Kamenev and the Leftists wanted to push the country more towards state control over economic life In 1924, the Leftists seemed to have control over the central committee By the following year Kamenev had realised that Stalin was betraying them as he was moving towards an alliance with Bukharin How likely do you think Lev Kamenev would have been to get into power in 1924? Ђ Lev Kamenev wouldnt have been likely to get into power to a large extent in 1924 because firstly, he wasnt as highly important as Joseph Stalin was since Stalin was General Secretary as was more of a key fgure whilst Kamenev and Zinoviev rather ssisted Stalin in his rise to power. We will write a custom essay sample on Stalin or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Moreover, Kamenev has a different ideology in terms of policy and beliefs since there was a division and he was a Leftist which means he wanted to push the country towards state control over economic life whilst Stalin sided with the Rightists and supported the NEP against the Left Opposition. Also, Kamenev trusted Stalin and was wrong to do so as Stalin betrayed him since he was moving towards an alliance with another soviet politician Nikolai Bukharin whom he later on ousted also. Stalin By brightgir119